SUJA LIFE, INC.

Analyst research, target price, syndicate analytics, and valuation sections are included with an active subscription. View plans

Investment Snapshot

424B4 All Filings

Symbol

SUJA

IPO Date (Actual)

2026-05-07

Offer Range

$21.00

Shares Offered

8.9M

Total Shares Post-IPO

32.7M

Market Cap

—

Target Price

$00.00

Implied Upside vs Midpoint

$00.00

Use of Proceeds

Media and S‑1 commentary indicate a material portion of IPO proceeds will be used to repay debt and provide liquidity to legacy holders / sponsors (consistent with PE‑backed balance‑sheet cleanup).

Price Chart

Historic Price Chart - SUJA

DividendsSplits/Mergers

Thesis

Suja Life, Inc. (SUJA) is a newly formed Delaware holding company planning a Nasdaq IPO to combine a portfolio of better‑for‑you beverage brands (Suja Organic, Vive Organic, Slice Soda). It operates a branded CPG model selling cold‑pressed juices, functional shots and organic better‑for‑you soft drinks through grocery, natural‑food and e‑commerce channels. The offering is PE‑sponsored (reported Paine Schwartz) and is being positioned to raise roughly $200M with a press‑implied market cap near $871M and an indicative price range of $21.00–$24.00 per share.

Valuation & Price Target

████████████████████

Business & Product Moat

████████████████████

Company Description (Source)

Changing What Beverages Bring to the Table Suja Life is a modern beverage platform at the forefront of one of the most powerful consumer transformations of our time: the shift toward functional, better-for-you beverages. We operate at the intersection of health, taste, and trust, offering cold-pressed juices, wellness shots, and functional sodas that have become an essential part of consumers’ everyday routines. We began with a simple purpose: to change what beverages bring to the table. Fueled by the lack of genuinely nutritious options on the market, our founders began crafting juices using high-quality organic ingredients and cold-pressing techniques to preserve nutrients and flavor. What started as a passion for creating something better, quickly evolved into a movement that reshaped an entire category. Over a decade ago, we played a key role in shaping the cold-pressed juice category, transforming what was once a niche offering into a mainstream better-for-you beverage category. Today, we serve the rapidly growing NHB market which is outpacing growth of the broader beverage market by 10% according to SPINS, 52 Weeks. We are rapidly scaling within this market: our core brands — Suja Organic and Vive Organic — grew 26% in total dollars, 4% in TDPs, and 22% in velocity according to SPINS, 52 Weeks. We are well-positioned to continue capturing market share as consumers increasingly prioritize health-forward beverage choices. Our three brands — Suja Organic, Vive Organic, and Slice — address distinct consumer needs across the health and wellness spectrum. Together, they form a complementary portfolio that reaches consumers across multiple beverage occasions and fits naturally into their daily routines: from a cold-pressed juice to start the day, to the wellness shot that supports daily immunity, to the functional soda that satisfies without compromise. Each brand reflects our core philosophy of delivering premium, nutritional products with transparency, integrity, and great taste. Behind our brands is a high-performing platform built for speed, scale, and profitability. We believe we own and operate one of the largest vertically integrated cold-pressed beverage facilities in North America, spanning approximately 270,000 square feet across our multi-building campus. This provides meaningful cost and quality advantages while enabling the rapid scaling of our brands and innovation initiatives. Based on NIQ Scantrack, 52 Weeks data, our products are available in more than 37,000 stores. As part of our broader commitment to responsible growth, we emphasize environmental sustainability, through responsible sourcing as well as recyclable and lower-plastic packaging. Our pioneering mentality has propelled us into a leadership position in both cold-pressed juice and wellness shots based on retail sales according to SPINS, 52 Weeks. We deliver significant topline growth and strong margins while continuing to reinvest in marketing, innovation, and infrastructure to drive sustainable growth. We are well-positioned to define the next generation of iconic, better-for-you beverage brands as health, functionality, and sustainability continue to shape consumer preferences. --- We were incorporated in Delaware on October 8, 2025. Our principal executive offices are located at 3831 Ocean Ranch Boulevard, Oceanside, California 92056. Our telephone number is (855) 879-7852. Our website address is www.sujalife.com.

Competitor Set

████████████████████

Risk Register

Multi‑class / complex capital structure (Class V shares described in S‑1/A): creating governance misalignment between public investors and legacy/private holders.

Material portion of proceeds designated to repay debt reduces growth capital and signals elevated pre‑IPO leverage.

Sponsor exit / selling pressure risk: PE backer (reported Paine Schwartz) motivation for liquidity could create post‑IPO selling and shorter‑term return expectations.