1. Investment Snapshot
2. Thesis
3. Valuation & Price Target
4. Business & Product Moat
5. People & Governance
6. Market & Macro
7. Financial Quality
8. Risk Register
9. Prediction Market
10. 𝕏 Posts
Discussion
1. Investment Snapshot
2. Thesis
3. Valuation & Price Target
4. Business & Product Moat
5. People & Governance
6. Market & Macro
7. Financial Quality
8. Risk Register
9. Prediction Market
10. 𝕏 Posts
Discussion
1. Investment Snapshot
2. Metrics vs Peers
3. Price Chart
4. Valuation
5. Offer Terms
6. Financial Statements
Discussion
Research report, target price, DCF and forensic scores are for subscribers. View plans
Symbol
HCWC
Listed on
2024-09-16
Sector
Consumer
Subsector
Consumer Staples Distribution & Retail
Offer Price
$10.00
first filed $9.00–$11.00Shares Offered
400K
9.82M
$94.0M
4.1%
Implied Upside vs Midpoint
Description
Healthy Choice Wellness Corp. is a holding company focused on providing consumers with healthier daily choices with respect to nutrition and other lifestyle alternatives. Through its wholly owned subsidiaries, the Company operates: . Ada’s Natural Market, a natural and organic grocery store offering fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health & beauty products and natural household items (www.Adasmarket.com). . Paradise Health & Nutrition’s three stores that likewise offer fresh produce, bulk foods, vitamins, and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health & beauty products and natural household items (www.ParadiseHealthDirect.com). . Mother Earth’s Storehouse, an organic and health food and vitamin store in New York’s Hudson Valley, which has been in existence for over 40 years (www.MotherEarthStorehouse.com). . Greens Natural Foods’ eight stores in New York and New Jersey, offering a selection of 100% organic produce and all-natural, non-GMO groceries and bulk foods; a wide selection of local products; an organic juice and smoothie bar; a fresh foods department, which offers fresh and healthy “grab & go” foods; a full selection of vitamins & supplements; as well as health and beauty products (www.Greensnaturalfoods.com). . Ellwood Thompson’s, an organic and natural health food and vitamin store located in Richmond, Virginia (www.ellwoodthompsons.com). . GreenAcres Market, an organic and natural health food and vitamin chain with five store locations in Kansas and Oklahoma. GreenAcres Market is a chain of premier natural foods stores, offering organic and all natural products and vitamins from both top national brands as well as locally sourced specialty brands (www.greenacres.com). Through its wholly owned subsidiary, Healthy Choice Wellness, LLC, the Company operates a Healthy Choice Wellness Center in Kingston, NY and has a licensing agreement for a Healthy Choice Wellness Center located at the Casbah Spa and Salon in Fort Lauderdale, FL. Through its wholly owned subsidiary, Healthy U Wholesale, the Company sells vitamins and supplements, as well as health, beauty and personal care products on its website www.TheVitaminStore.com. --- Healthy Choice Wellness Corp. 3800 North 28th Way Hollywood, FL 33020 Telephone number: (305) 600-5004. Our website address is https://healthiercmc.com.
| Metric | Value | Peer median | Among peers | Trend |
|---|---|---|---|---|
EV / revenue | 1.7x | 6.7x | ||
Revenue growth | 92.0% | 40.7% | ||
Gross margin | 36.5% | 38.1% | ||
Operating margin | -18.9% | -7.6% | ||
Net margin | -17.8% | -9.5% | ||
Free cash flow margin | -4.9% | 0.0% | ||
Rule of 40 | 75.7% | 44.6% | ||
Net cash / market cap | -1.8% | 0.3% | ||
Debt / equity | 0.35 | 0.00 | ||
Current ratio | 0.69 | 1.19 | ||
9 premium metrics: DCF value / price, Growth the price needs: how common, Last 12 months vs full year and 6 more Unlock | ||||
= Priced at $10.00, 0% above the midpoint of the first filed range ($9.00–$11.00, 2023-12-21).
Each filing is plotted ahead of the first trading day on the price chart.
| Filed | Form | Price range | Price | Shares offered | Deal size |
|---|---|---|---|---|---|
| 2023-09-08 | S-1 | — | $10.00 | 400,000 | $4.0M |
| 2023-10-27 | S-1 | — | — | 1,880,000 | — |
| 2023-10-30 | S-1/A | — | $10.00 | 400,000 | $4.0M |
| 2023-12-21 | S-1/A | $9.00–$11.00 | — | 400,000 | $4.0M |
| 2024-02-13 | S-1/A | $9.00–$11.00 | — | 188,889 | $1.9M |
| 2024-05-24 | S-1/A | — | — | 2,080,000 | — |
| 2024-05-24 | S-1/A | $9.00–$11.00 | — | 188,889 | $1.9M |
| 2024-06-26 | S-1/A | — | — | 2,350,000 | — |
| 2024-06-26 | S-1/A | $9.00–$11.00 | — | 188,889 | $1.9M |
| 2024-07-25 | S-1/A | — | — | 2,350,000 | — |
| 2024-07-25 | S-1/A | $9.00–$11.00 | — | 188,889 | $1.9M |
| 2024-08-30 | S-1/A | — | — | 2,350,000 | — |
| 2024-08-30 | S-1/A | $9.00–$11.00 | — | 188,889 | $1.9M |
| 2024-09-11 | S-1/A | $9.00–$11.00 | — | 188,889 | $1.9M |
| 2024-09-11 | S-1/A | — | — | 2,350,000 | — |
| 2024-09-13 | S-1/A | $9.00–$11.00 | — | 188,889 | $1.9M |
| 2024-09-16 | 424B1 | — | — | 2,350,000 | — |
| 2024-09-17 | 424B1 | — | $10.00 | 400,000 | $4.0M |
| 2024-09-18 | 424B1 | — | — | 188,889 | — |
HEALTHY CHOICE WELLNESS CORP. income statement and balance sheet, FY Dec 2023 to FY Dec 2025, as reported in SEC filings.
| Metric | FY Dec 2023 | FY Dec 2024after listing | FY Dec 2025after listing |
|---|---|---|---|
| Revenue | $55.7M | $69.4M | $78.2M |
| Gross profit | $20.3M | $27.1M | $30.7M |
| Operating income | ($10.5M) | ($1.8M) | ($2.5M) |
| Net income | ($9.9M) | ($4.5M) | ($3.9M) |
| Revenue growth | — | 24.6% | 12.7% |
| Gross margin | 36.5% | 39.0% | 39.2% |
| Operating margin | −18.9% | −2.6% | −3.2% |
| Net margin | −17.8% | −6.5% | −5.0% |
| Metric | FY Dec 2023 | FY Dec 2024after listing | FY Dec 2025after listing |
|---|---|---|---|
| Total assets | $28.4M | $34.1M | $33.5M |
| Total liabilities | $19.4M | $31.7M | $26.2M |
| Total equity | $9.0M | $2.4M | $7.3M |
| Cash & equivalents | $1.4M | $2.1M | $3.0M |